Today’s post is a bit unusual, but only because I’ve never explained how our family determines brand partnerships. We don’t do paid posts or sponsored ads, in fact we don’t even have ads enabled on the site. That’s because we give great thought to who we choose to work with. For example, when food brands reach out asking for us to try their products, asking for placement on social media, the first thing I do is check ingredient sourcing. Are these ingredients we actually recommend, is the product sustainable and environmentally-friendly, are the animals treated humanely? These are all screening questions I ask. Why now? This year, in 2021, as I work on my personal development and business plans for the year, I’m adding more criteria to the vetting process. Do they believe in science? How do they treat the humans that work for them or purchase their products? Honestly, I’m a bit upset at myself for not asking those questions previously. After all, we have over 400 science-based podcasts and the sidebar bio on this very blog says “science nerds at heart.” So, while it seems natural to me as someone who (literally) provides recommendations as a living, it […]
The post 2021 Brand Partners on MLK Day appeared first on Real Everything.