Is Beautycounter an MLM and is that bad? Are Beautycounter products worth it? Is Beautycounter actually clean? All answered below. Are MLMs Bad, Illegal, Unethical Pyramid Schemes? It depends. I used to think so. But the more I learned, the more I realized what I didn’t know or fully understand. In the first legal decision ever decided by a court on direct sales (also called Multi-Level Marketing [MLM] or Networking Marketing), the judge’s decision denied every single claim the FTC brought – including the argument that the company in question was operating an illegal pyramid scheme. I can finally show legal proof, Beautycounter is a direct sales brand. But, no, not all MLMs are bad, illegal, unethical pyramid schemes. Not just my opinion, decided in a court of law. (1) And, when I think about where I want my money going the choice is clear. Do I go with my friend down the street who is the sales force for a sustainable, ethical, B Corp selling clean products and I don’t have to leave my home? Or instead put my cash directly into a Billionaire’s pocket? I have no problem clicking the link of my favorite influencers, so why not […]
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