Welcome CEO and Co-Founder of Citruslabs, Susanne Mitschke to The Whole View! Stacy and Susanne dive into what questions to ask as consumers when researching supplements and cosmetics and why transparency is key in finding brands that are meeting safety and efficacy standards. Susanne gives listeners a crash course in clinical trials, consumer perception studies, and in decoding substantiated product claims amid marketing fluff. Find Susanne & Citruslabs: Website LinkedIn – Susanne Mitschke LinkedIn – Citrustlabs Find educational webinars here! If you enjoy the show, please leave a review. Letting people know on iTunes or however you listen that it’s worth their time could change someone’s life! Key Takeaways Introductions Born and raised in Germany, Susanne lived in Austria and Scotland before calling Los Angeles her home since 201 She is an award-winning entrepreneur, co-founder, and CEO of Citruslabs. Founded in 2015, Citruslabs is the fastest-growing provider of clinical trials for brands. It has supported over 500 clinical trials with 150,000 participants enrolled covering supplements, skincare, medical devices, CBD, pet wellness, and FDA-regulated products and treatments with brands you would recognize7. Furthermore, Forbes featured her on the 30 under 30 list twice! Shady Supplements & Science Studies What do all […]
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